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Strategy, Direction, Concept, Layout, Structure, and Graphics, held together in a single source of truth.
Twelve years and counting, across enterprise conferences, association shows, and consumer conventions.
The method, stated plainly.
My work starts with the big idea of what this should feel like, what it means, why we are making this happen, who needs this?! Then I can figure out how it can actually be built.
Fabrication limits and the system get settled under the shell of the big idea; the structure is resolved and dimensioned in conversation with a strong root in reality and knowledge - I know what can be built, and I am not afraid to push boundaries with validation.
Visualisation is generated from that certainty. It means the concept a client signs off on is the one the shop can quote from, and there's no reconciliation pass between the two.
background.
I trained in a five-year architecture and building programme and hold a bachelor's degree in spatial design focused on exhibition, marketing and management. I hold certifications in Aluvision, BeMatrix, and Octanorm systems, and I am an AI Professional.
current position
I'm currently a Creative Lead at Fern, an Nth Degree company / a national exhibit and event production company, working remotely, based in Florida.
What's next://
Open to creative and design roles. Let's build the next big thing!
Reach me at
Reach me at
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