Featured Spatial & Modular Design
Featured Spatial & Modular Design
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TRADE SHOW ENVIRONMENTS --> BRAND ACTIVATIONS --> CUSTOM STRUCTURAL DESIGNS ENGINEERED FOR BUILDABILITY
Case Study: ImagingUSA (RFP Win & Execution)
Case Study: ImagingUSA (RFP Win & Execution)
Role: Principal Creative Lead | Scope: Entrance Treatment, Registration Area & Show Management Booth
Role: Principal Creative Lead | Scope: Entrance Treatment, Registration Area & Show Management Booth
The Challenge & Mandate: Win the competitive RFP by designing a high-capacity registration hub and show management environment that balances rapid attendee circulation with clean brand visibility.
Project Leadership & Strategy: Led concept development using validated CAD geometry to ensure RFP renders represented real-world buildability. Managed production detailing across graphic and structural teams to cut show-site turnaround risk.
Render vs. Built Execution:
Concept design
Concept design
On site
On site
Case Study: Casey's General Store (Consultative Design Strategy)
Case Study: Casey's General Store (Consultative Design Strategy)
Role: Principal Spatial Designer | Scope: Retail Trade Show Booth & Layout Strategy
Role: Principal Spatial Designer | Scope: Retail Trade Show Booth & Layout Strategy
The Challenge & Mandate: The client arrived with a rigid setup concept that created flow bottlenecks and inefficient use of space.
Project Leadership & Strategy: Steered the client away from their initial proposal by presenting CAD-validated alternatives that improved attendee dwell time, optimized sightlines, and maximized structural efficiency.
Render vs. Built Execution:
Concept design
Concept design
On site
On site
Case Study: NAA Apartmentalize (Custom Props & Space Planning)
Case Study: NAA Apartmentalize (Custom Props & Space Planning)
Role: Lead Experiential Designer | Scope: Event Floor, Custom Prop Fabrication & Activation Areas
Role: Lead Experiential Designer | Scope: Event Floor, Custom Prop Fabrication & Activation Areas
The Challenge & Mandate: Deliver complex custom fixtures and spatial activations across a massive floor plan while keeping fabrication structural handoffs zero-error.
Project Leadership & Strategy: Oversee custom prop development and environmental graphics, partnering directly with cross-functional project management and fabrication teams to deliver on time and on spec.
Render vs. Built Execution:
Concept design
Concept design
On site
On site
Case Study: NACD Directors Summit (Entrance & VIP)
Case Study: NACD Directors Summit (Entrance & VIP)
Role: Creative Lead | Scope: Fully developed digital layout of the entire event spaning two levels
Role: Creative Lead | Scope: Fully developed digital layout of the entire event spaning two levels
The Challenge & Mandate: Design a high-impact entrance statement and VIP environment at Gaylord National Harbor tailored for executive-level wayfinding and circulation.
Project Leadership & Strategy: Directed multi-discipline execution across conceptual, graphics, structure, and wayfinding. Engineered the second-level Experience Walk and VIP Exhibit Hall layout around visitor flow from registration to the main stage.
Render vs. Built Execution:
Concept design
Concept design
On site
On site
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